Privacy Policy

SD Auction 24 ("we", "us", "our") takes your privacy seriously. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit or use our website at sdauction24.com, including all services such as live auctions, product purchases, and account management.

By using our platform, you acknowledge that you have read and understood this policy. We recommend reviewing this page periodically as it may be updated to reflect changes in our practices or applicable laws.

We collect information in two ways — information you provide directly, and information collected automatically when you use our platform.

Information you provide:

• Full name, email address, and mobile number (at registration)
• Delivery address and billing address
• Payment information (processed securely via payment gateways — we do not store card numbers)
• Government ID details (required for EV vehicle purchase and RTO documentation)
• Profile photo (optional)
• Messages and queries sent to our support team

Information collected automatically:

• IP address, browser type, and operating system
• Pages visited, time spent on pages, and click behaviour
• Device identifiers and session data
• Referral source (how you arrived at our website)
• Geolocation (city-level, if permitted by your device settings)

We use your personal information for the following purposes:

• Order fulfilment: To process purchases, coordinate delivery, and send order updates
• Account management: To create and maintain your account, manage bids, and track order history
• Auction participation: To verify your identity and eligibility for live auction events
• Customer support: To respond to your queries, complaints, and feedback
• Marketing communications: To send relevant offers, new product launches, and auction notifications (you may opt out at any time)
• Platform improvement: To analyse usage patterns and improve our website, app, and services
• Legal compliance: To comply with applicable Indian laws, including IT Act regulations and RTO documentation requirements
• Fraud prevention: To detect and prevent fraudulent transactions and misuse of our platform

We process your personal data only when we have a valid legal basis to do so:

• Contract performance: Processing is necessary to fulfil your order or manage your account
• Legal obligation: Processing is required to comply with applicable Indian laws (IT Act, GST, RTO regulations)
• Legitimate interest: To operate, maintain, and improve our platform in a way that does not override your rights
• Consent: Where you have explicitly opted in to receive marketing communications from us

We do not sell your personal data. We share information only in the limited circumstances described below:

• Delivery partners: Your name, address, and contact number are shared with our logistics partners to fulfil delivery
• Payment gateways: Payment information is processed by secure, RBI-compliant payment gateway partners. We do not store card or bank details
• EV dealers / manufacturers: For vehicle purchases, your details may be shared with the authorised dealer for RTO registration and warranty processing
• Legal authorities: We may disclose information in response to a valid court order, government request, or law enforcement investigation
• Business transfers: In the event of a merger, acquisition, or sale of business assets, your data may be transferred to the successor entity under the same privacy protections

All third parties with whom we share your data are required to maintain appropriate security measures and use your data only for the specified purpose.

Your data is stored on secure servers within India. We implement industry-standard security measures including:

• SSL/TLS encryption for all data transmitted to and from our website
• Encrypted storage for sensitive data such as passwords (bcrypt hashing) and payment tokens
• Access controls ensuring that only authorised personnel can access personal data
• Regular security audits and vulnerability assessments

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law (e.g., GST records are retained for 7 years as mandated).

You are responsible for keeping your account password confidential. Do not share your login credentials with anyone. If you suspect unauthorised access to your account, contact us immediately at care@sdauction24.com.

We use cookies and similar tracking technologies to enhance your experience on our platform. Cookies help us remember your preferences, keep you logged in, and understand how our website is used.

Types of cookies we use:

• Essential cookies: Required for the website to function (login sessions, cart data)
• Analytics cookies: Help us understand traffic patterns and user behaviour (Google Analytics)
• Marketing cookies: Used to show you relevant advertisements on third-party platforms

You can control cookie preferences through your browser settings. Disabling essential cookies may affect the functionality of our website.

As a user of SD Auction 24, you have the following rights with respect to your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of any inaccurate or incomplete data
• Deletion: Request deletion of your account and associated data (subject to legal retention requirements)
• Opt-out: Unsubscribe from marketing communications at any time using the unsubscribe link in our emails
• Data portability: Request your data in a structured, machine-readable format

To exercise any of these rights, contact us at care@sdauction24.com. We will respond to all requests within 30 days.

For any privacy-related questions, concerns, or data requests, please contact our Privacy Officer: